October Fresh SmallBiz Resources


October Fresh SmallBiz Resources

October Fresh SmallBiz Resources: Boost Your Business Efficiency with These October Resources

Welcome back to “Fresh SmallBiz Resources,” where we spotlight must-have tools and insights to help you innovate and excel. This month, we're highlighting resources designed to streamline your operations, from logistics outsourcing to automated marketing. Let’s dive into some practical solutions to help you focus on growth.

Highlights:

Logistics Outsourcing: A Business Owner’s Guide

What’s Inside: Learn how outsourcing logistics can alleviate resource constraints, optimize your supply chain, and free up time for core business functions like marketing and customer service. This guide from HubSpot breaks down when and how to consider a third-party logistics provider.



How To (Actually) Calculate CAC


Why It Matters: For businesses investing in paid marketing, calculating the cost of acquiring a customer is essential but complex. This resource clarifies the nuances of CAC, helping you avoid costly miscalculations and make data-driven decisions for growth.


Small Business Guide to Automation


Automate to Accelerate: Marketing automation can reduce the time spent on repetitive tasks. This Zapier guide outlines an easy, three-tool setup to kickstart your automation journey, so you can focus on scaling your business.


Mastering Email Deliverability with Google Postmaster Tools


Maximize Your Reach: Email remains a powerful tool, but landing in spam is a common challenge. This guide from Wishpond explains how to improve email deliverability, ensuring your messages make it to your audience.



Automation vs. AI: What's the difference?


Terms like "AI" and "automation" are often used as if they mean the same thing. However, they represent different concepts.


Don’t forget to leverage SmallBiz Innovation’s Virtual Strategy Sessions for personalized advice tailored to your business needs. Let’s adapt, accelerate, and achieve new growth together!

Stay tuned for the next update!